Multi Screen Media, which runs TV channels Sony and SET Max, has bagged the rights to telecast the blockbuster film ‘Robot’ for a period of seven years.
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Produced by Kalanithi Maran, Robot is a science fiction thriller, which stars Rajnikant and Aishwarya Rai Bachchan.
Robot hit all opening BO records upon release, in the country as well as in the world.
It was released in more than 2000 screens, comprising 366 screens overseas.
It turned the highest-grosser in its opening weekend in India and has the maximum opening-day earnings for a Hindi film, ever.
Sneha Rajani, Executive Vice President & Business Head, MAX, stated “With an acquisition as huge as Robot, the MSM network today boasts of the most enviable bank of blockbuster film titles. We are truly delighted to be associated with the Gemini Group of Companies to acquire superstar Rajnikant’s biggest runaway success ever. It underlines the fact that we believe in bringing only the biggest and the finest of entertainment to our viewers.”
“We are extremely happy to have partnered with Sony for the television rights of Robot. Sony always presents their films in their unique, inimitable style and I am confident that Robot will continue to set new benchmarks on television as well,” Manaohar Prasad, Joint MD, Gemini Industries & Imaging Pvt Ltd stated.
The film is likely to be shown over the Christmas/New Year period.
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